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Unilever launches Chinese e-commerce site | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
JUNE 15, 2015 | BY GINA ACOSTA

As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.

The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline.

http://www.retailingtoday.com/article/unilever-launches-chinese-e-commerce-site
 

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